Maruti Suzuki collaborates with Indian Oil Corporation

Maruti Suzuki India Limited has collaborated with Indian Oil Corporation Limited (IOCL) for its unique and comprehensive loyalty program – ‘Maruti Suzuki Rewards’. The partnership will further strengthen the value proposition of the Maruti Suzuki Rewards program for its customers, by providing benefits pertaining to convenience & value across almost 35,000 IndianOil fuel stations across the country.

Starting today, Maruti Suzuki Reward Program members can enjoy the ‘convenience benefits’ through this partnership with IOCL. Using the Maruti Suzuki Rewards App, customers can easily search for and navigate to nearby fuel/CNG stations. This will ensure enhanced accessibility and convenience for customers.

The partnership will be valid across all IndianOil fuel stations pan India and will provide a bouquet of delightful services to customers. Going forward, the partnership will seek to add more value-based rewards for customers.

Speaking about the strategic partnership, Mr. Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki India Limited, said, “At Maruti Suzuki, our focus has always been to provide our customers with the utmost convenience.

Continuing with the core thought of customer centricity, the partnership with IndianOil will further strengthen the Maruti Suzuki Rewards program and enrich our 7 million plus Maruti Suzuki Rewards customers with higher benefits.

With IndianOil’s vast reach of more than 35,000 fuel stations across India, Maruti Suzuki rewards customers will further experience a much more integrated re-fuelling experience. It will help build a stronger connect with customers by providing a premium, reliable and benefit-driven post- purchase experience.”

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